Tracking Leads

One of the biggest issues I’ve had with advertising online is that I don’t know where links are coming from, what my visitors are doing once they get to my site, and whether or not their staying.  The goal of any online business (even just a paid blogging site) is to convert those visitors into customers or ad clickers. It’s important to know how and why they came to their site and why they’re leaving so you can give them the information they’re looking for without them having to search for it.

ROI Analytics is a website that offers you the ability to track these visitors to make the most out of your advertising budget. With a site name like “Lala Land”, you never know what people are going to show up. It’s important to make sure my advertising clearly states what you can expect from my site to make sure I only get visitors looking for what i have to offer. By tracking these visitors I can find out if a certain ad placement is performing well, or if people feel misled when they arrive at my site.

I’ve signed up for the free trial on this site and I have to admit, it’s a little overwhelming. I’m glad they offer training and even consulting, because it’s important to me to make sure my business can perform well for years to come. The ad placements I set up now will effect my company in the long run and I don’t want to waste money with the wrong ads. I’m glad there’s a solution to ensure a return on investment from my marketing budget.